Let me preface this article with this:

• These are only words and they are from someone in the same boat as you.
• This is a prediction based upon the past, I might be wrong!
• I apologize in advance, if you feel strong disagreement at some point.
• Before you leave though, please consider adding your point of view to the conversation ongoing each week at Pilates Business Pros Facebook

The boutique fitness business mid-2022 looks very different from before February 2020. We’ve learned a lot. We’ve known small disruptions of our businesses before. Uncomfortable and inconvenient, yes, but not game-ending before 2020. From a business point of view, pandemics are just larger scale disruptions of revenue. Caught off guard and unprepared meant game over for over 12,000 facilities in the USA alone between 2020 and 2022.

That was then. Now that we know about the threat, and can prepare for next time, it doesn’t have to mean game over. We simply have to get strategic and plan for it. The best news is that if we NEVER get another major disruption, we’ll be even more successful because we’re running our businesses in a way that compensates for our known vulnerabilities. We become more resilient by operating our businesses strategically and thoughtfully.

This article is Win-Win-Win thinking For the Boutique Fitness Industry

1. 1You, your family and your business wins
2. 2Your clients win
3. 3Our shared industry wins

Who In the boutique fitness industry doesn’t want to win?

Predictions of How the Boutique Fitness Industry Will Look

Some will survive, others won’t. Then there will be those that thrive. What do you suppose will be the difference between them? That’s simple. Business is really much like a game. There are rules. You break them, you are penalized. There are playbooks with strategies and tactics. Practice them and start winning more. There are big plays like the Hail Mary pass in football or the 3-pointer in basketball. Mastering them takes practice. Do that, score more. Knowing when to use them takes understanding either through experience, or by thoughtful analysis of the wins and losses of the past. Mastery comes with knowledge and practice.

The next generation of boutique fitness industry champions will be;

• Those that master the game of business.
• Understand the defensive and offensive positions they can take, and when to take them.

In business, it’s the smartest that actually thrive under any conditions, and the boutique fitness industry like every other is a competition.

<p “=”” style=””The boutique fitness industry is also uniquely suited to evolve under these new realities. There is an opportunity right now to do what independents rarely do -/pp “=”” style=”text-align: center;”> embrace cooperation.